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Instead of cumbersome old loyalty cards - the more conventional way of encouraging regular patrons - his baristas can simply hand out complimentary lattes to whomever takes their fancy.“They will decide, ‘I like the person on the bicycle,’ or ‘I like the guy in that tie,’ or ‘I fancy that girl or that boy’,” said Schlee this week.
There’s no such thing as a free lunch; that much we know.
Yet there is, it turns out, such a thing as free coffee.
All you have to do is stand out from the similarly-attired office workers next to you.
Pret a Manger boss Clive Schlee has revealed that employees are encouraged to give away coffee to customers who catch their eye.
I ask for an Americano with an extra shot, then take a deep breath.
“I like my coffee like I like my men,” I tell him, glancing suggestively at his arms.
“Tall and strong.” He fails to hear me over the whir of coffee machines, so I have to seductively repeat the chat-up line a little louder.
Still, determined not to miss out on this apparent bonanza, I set out to tour some Pret branches around London. And if so, what would I have to do to convince the barista I was a deserving recipient?
To make my investigation thoroughly scientific, I tried out a variety of methods. But when I flutter my eyelashes and request a white filter coffee, he taps it into the cash register and demands 99p.